{"product_id":"pink-gorilla-website-audit","title":"Pink Gorilla Website Audit","description":"\u003ch2\u003eFind out what’s working, what’s getting in the way and what to fix first\u003c\/h2\u003e\n\u003cp\u003eYour website doesn’t need to be perfect. But it does need to make sense.\u003c\/p\u003e\n\u003cp\u003ePeople should be able to land on it, understand what you do, find what they need, trust you and know what to do next.\u003c\/p\u003e\n\u003cp\u003eIf that isn’t happening, even a beautiful website can quietly cost you enquiries and sales.\u003c\/p\u003e\n\u003cp\u003eOur Website Audit gives you an experienced, commercially focused review of your website so you can stop guessing and start making the changes that actually matter.\u003c\/p\u003e\n\u003cp\u003eWe’ll look at your site through the eyes of your customers, while also considering marketing, SEO, usability, messaging, trust and sales.\u003c\/p\u003e\n\u003cp\u003eYou’ll receive a detailed, personalised report showing:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat’s already working\u003c\/li\u003e\n\u003cli\u003ewhat’s causing confusion or friction\u003c\/li\u003e\n\u003cli\u003ewhere you may be losing customers\u003c\/li\u003e\n\u003cli\u003ethe opportunities you’re currently missing\u003c\/li\u003e\n\u003cli\u003ewhat to tackle first\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNo generic checklist. No jargon-filled technical report. Just useful, practical advice based on your website and your business.\u003c\/p\u003e\n\u003ch2\u003eWhat will the Website Audit help you do?\u003c\/h2\u003e\n\u003cp\u003eThe aim is simple: make your website easier to understand, easier to use and better at doing its job.\u003c\/p\u003e\n\u003cp\u003eYour audit can help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003emake it easier for customers to find what they need\u003c\/li\u003e\n\u003cli\u003eimprove trust in your business\u003c\/li\u003e\n\u003cli\u003estrengthen product or service pages\u003c\/li\u003e\n\u003cli\u003espot where visitors may be dropping out\u003c\/li\u003e\n\u003cli\u003eimprove the journey from homepage to enquiry or checkout\u003c\/li\u003e\n\u003cli\u003eidentify opportunities to increase sales and average order value\u003c\/li\u003e\n\u003cli\u003eimprove your visibility in Google\u003c\/li\u003e\n\u003cli\u003estrengthen your website messaging\u003c\/li\u003e\n\u003cli\u003eunderstand what deserves your attention first\u003c\/li\u003e\n\u003cli\u003eavoid spending money on changes, apps or redesigns you may not actually need\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause sometimes the answer isn’t “build a new website”.\u003c\/p\u003e\n\u003cp\u003eSometimes it’s simply fixing the right things on the one you already have.\u003c\/p\u003e\n\u003ch2\u003eWhat do we look at?\u003c\/h2\u003e\n\u003cp\u003eEvery business is different, so every audit is different.\u003c\/p\u003e\n\u003cp\u003eDepending on your website, we may review:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehomepage messaging and first impressions\u003c\/li\u003e\n\u003cli\u003enavigation and menu structure\u003c\/li\u003e\n\u003cli\u003emobile and desktop usability\u003c\/li\u003e\n\u003cli\u003ewebsite speed and performance\u003c\/li\u003e\n\u003cli\u003eproduct, collection or service pages\u003c\/li\u003e\n\u003cli\u003ecalls to action\u003c\/li\u003e\n\u003cli\u003etrust signals, reviews and reassurance\u003c\/li\u003e\n\u003cli\u003ecustomer journey and checkout experience\u003c\/li\u003e\n\u003cli\u003ecross-selling and upselling opportunities\u003c\/li\u003e\n\u003cli\u003eSEO titles and meta descriptions\u003c\/li\u003e\n\u003cli\u003ewebsite copy and brand messaging\u003c\/li\u003e\n\u003cli\u003eblog and content opportunities\u003c\/li\u003e\n\u003cli\u003eemail sign-up and lead generation\u003c\/li\u003e\n\u003cli\u003ewholesale or trade pages\u003c\/li\u003e\n\u003cli\u003equick wins\u003c\/li\u003e\n\u003cli\u003ebigger, longer-term opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe’ll also tell you what is working well.\u003c\/p\u003e\n\u003cp\u003eBecause a website audit shouldn’t mean changing things for the sake of changing them.\u003c\/p\u003e\n\u003cp\u003eIf something is doing its job, keep it.\u003c\/p\u003e\n\u003ch2\u003eWhat will you receive?\u003c\/h2\u003e\n\u003cp\u003eYou’ll receive a detailed PDF report containing:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eclear findings\u003c\/li\u003e\n\u003cli\u003epractical recommendations\u003c\/li\u003e\n\u003cli\u003eexamples of where problems are occurring\u003c\/li\u003e\n\u003cli\u003epriority actions\u003c\/li\u003e\n\u003cli\u003equick wins\u003c\/li\u003e\n\u003cli\u003elonger-term improvements\u003c\/li\u003e\n\u003cli\u003eexplanations of anything technical in plain English\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMost importantly, the recommendations will be prioritised.\u003c\/p\u003e\n\u003cp\u003eYou do not need another giant to-do list.\u003c\/p\u003e\n\u003cp\u003eYou need to know what matters most.\u003c\/p\u003e\n\u003ch2\u003eWho is the Website Audit for?\u003c\/h2\u003e\n\u003cp\u003eThis is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003esmall business owners\u003c\/li\u003e\n\u003cli\u003eindependent retailers\u003c\/li\u003e\n\u003cli\u003eecommerce brands\u003c\/li\u003e\n\u003cli\u003eShopify businesses\u003c\/li\u003e\n\u003cli\u003eproduct-based businesses\u003c\/li\u003e\n\u003cli\u003eservice businesses\u003c\/li\u003e\n\u003cli\u003ebricks-and-clicks retailers\u003c\/li\u003e\n\u003cli\u003ebusinesses thinking about a website redesign\u003c\/li\u003e\n\u003cli\u003eanyone who suspects their website should be working harder but doesn’t know where to start\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s also useful if you’re about to spend money on a redesign and want an independent view before you do.\u003c\/p\u003e\n\u003ch2\u003eWhat happens after you order?\u003c\/h2\u003e\n\u003cp\u003eOnce you’ve booked your Website Audit, we’ll send you a short questionnaire about your business, your customers, your goals and anything that’s currently worrying you about the website.\u003c\/p\u003e\n\u003cp\u003eSteph will then review your website in detail and prepare your personalised report.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour completed audit will be delivered within 5–15 working days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’d like help deciding what to do with the findings afterwards, you can also book a Pink Gorilla Power Hour to talk everything through and decide what to tackle first.\u003c\/p\u003e\n\u003ch2\u003eIs every website suitable for the standard audit?\u003c\/h2\u003e\n\u003cp\u003eThe standard Website Audit is designed for small to medium-sized business websites and ecommerce stores with a manageable number of pages and products.\u003c\/p\u003e\n\u003cp\u003eIf you have:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ea large ecommerce catalogue\u003c\/li\u003e\n\u003cli\u003eseveral websites\u003c\/li\u003e\n\u003cli\u003einternational stores\u003c\/li\u003e\n\u003cli\u003ecomplicated wholesale functionality\u003c\/li\u003e\n\u003cli\u003ecomplex custom features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eyou may need a more extensive audit.\u003c\/p\u003e\n\u003cp\u003eGet in touch before booking and we’ll let you know whether the standard audit is suitable or whether you need a bespoke quote.\u003c\/p\u003e\n\u003ch2\u003eYour website should be doing a job\u003c\/h2\u003e\n\u003cp\u003eNot just sitting there looking pretty. It should be helping people find you.\u003c\/p\u003e\n\u003cp\u003eHelping them understand you. Helping them trust you. And making it easy for them to buy, book or enquire. The Pink Gorilla Website Audit will show you where that journey is working, where it’s falling apart and what to do about it.\u003c\/p\u003e\n\u003cp\u003eYou’ll come away with a clear, commercially focused plan, without having to become a website or SEO expert yourself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStop guessing what needs fixing. Let’s simplify it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pink Gorilla Collective","offers":[{"title":"Default Title","offer_id":54590645633363,"sku":null,"price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/2642\/1075\/files\/WebsiteeAuditPinkGorillaCollective.png?v=1786741746","url":"https:\/\/pinkgorillacollective.co.uk\/products\/pink-gorilla-website-audit","provider":"The Pink Gorilla Collective","version":"1.0","type":"link"}