Pink Gorilla Website Audit

Find out what’s working, what’s getting in the way and what to fix first

Your website doesn’t need to be perfect. But it does need to make sense.

People should be able to land on it, understand what you do, find what they need, trust you and know what to do next.

If that isn’t happening, even a beautiful website can quietly cost you enquiries and sales.

Our Website Audit gives you an experienced, commercially focused review of your website so you can stop guessing and start making the changes that actually matter.

We’ll look at your site through the eyes of your customers, while also considering marketing, SEO, usability, messaging, trust and sales.

You’ll receive a detailed, personalised report showing:

• what’s already working
• what’s causing confusion or friction
• where you may be losing customers
• the opportunities you’re currently missing
• what to tackle first

No generic checklist. No jargon-filled technical report. Just useful, practical advice based on your website and your business.

What will the Website Audit help you do?

The aim is simple: make your website easier to understand, easier to use and better at doing its job.

Your audit can help you:

• make it easier for customers to find what they need
• improve trust in your business
• strengthen product or service pages
• spot where visitors may be dropping out
• improve the journey from homepage to enquiry or checkout
• identify opportunities to increase sales and average order value
• improve your visibility in Google
• strengthen your website messaging
• understand what deserves your attention first
• avoid spending money on changes, apps or redesigns you may not actually need

Because sometimes the answer isn’t “build a new website”.

Sometimes it’s simply fixing the right things on the one you already have.

What do we look at?

Every business is different, so every audit is different.

Depending on your website, we may review:

• homepage messaging and first impressions
• navigation and menu structure
• mobile and desktop usability
• website speed and performance
• product, collection or service pages
• calls to action
• trust signals, reviews and reassurance
• customer journey and checkout experience
• cross-selling and upselling opportunities
• SEO titles and meta descriptions
• website copy and brand messaging
• blog and content opportunities
• email sign-up and lead generation
• wholesale or trade pages
• quick wins
• bigger, longer-term opportunities

We’ll also tell you what is working well.

Because a website audit shouldn’t mean changing things for the sake of changing them.

If something is doing its job, keep it.

What will you receive?

You’ll receive a detailed PDF report containing:

• clear findings
• practical recommendations
• examples of where problems are occurring
• priority actions
• quick wins
• longer-term improvements
• explanations of anything technical in plain English

Most importantly, the recommendations will be prioritised.

You do not need another giant to-do list.

You need to know what matters most.

Who is the Website Audit for?

This is ideal for:

• small business owners
• independent retailers
• ecommerce brands
• Shopify businesses
• product-based businesses
• service businesses
• bricks-and-clicks retailers
• businesses thinking about a website redesign
• anyone who suspects their website should be working harder but doesn’t know where to start

It’s also useful if you’re about to spend money on a redesign and want an independent view before you do.

What happens after you order?

Once you’ve booked your Website Audit, we’ll send you a short questionnaire about your business, your customers, your goals and anything that’s currently worrying you about the website.

Steph will then review your website in detail and prepare your personalised report.

Your completed audit will be delivered within 5–15 working days.

If you’d like help deciding what to do with the findings afterwards, you can also book a Pink Gorilla Power Hour to talk everything through and decide what to tackle first.

Is every website suitable for the standard audit?

The standard Website Audit is designed for small to medium-sized business websites and ecommerce stores with a manageable number of pages and products.

If you have:

• a large ecommerce catalogue
• several websites
• international stores
• complicated wholesale functionality
• complex custom features

you may need a more extensive audit.

Get in touch before booking and we’ll let you know whether the standard audit is suitable or whether you need a bespoke quote.

Your website should be doing a job

Not just sitting there looking pretty. It should be helping people find you.

Helping them understand you. Helping them trust you. And making it easy for them to buy, book or enquire. The Pink Gorilla Website Audit will show you where that journey is working, where it’s falling apart and what to do about it.

You’ll come away with a clear, commercially focused plan, without having to become a website or SEO expert yourself.

Stop guessing what needs fixing. Let’s simplify it.